18th December, 2011 - Posted by admin - Comments Off
From the Wall Street Journal:
Ms. Symonds adds that Tesco carefully picked for its initial labels products whose carbon footprints likely wouldn’t shock consumers. The retailer purposely avoided labeling the carbon footprint of beef, for instance, because beef’s carbon footprint is significantly higher than that of many other foods.
If Tesco had presented consumers “with a message that was so counterintuitive and difficult,” Ms. Symonds says, “we might have found it difficult to take carbon labeling forward.”